What is SEO? How many types of SEO?
SEO is the full form of search engine optimization. Search engines are a powerful database. Which stores the data of others to itself and when a user searches for that data, it gives him the data according to the search. Google is currently the largest search engine. Simply put, SEO is the process of optimizing our website or web content for search engines.
Dividing SEO into different types will make the matter much more difficult. Because different experts have divided SEO into different types. Today I will discuss some notable types or categories.
There are generally 3 types of SEO.
- Onpage SEO
- Offpage SEO
- Technical SEO
What is onpage SEO?
Onpage SEO is the work that is done inside a site. Namely content optimization, image optimization, image alter text, focus keyword, meta description, internal link, outbound link etc.
Click here for details on onpage SEO .
What is offpage SEO?
What we will do in the marketing purpose is to optimize the site in search engine through site marketing, backlinks, etc., which is called off page SEO. Simply put, offpage SEO is what we do to increase site recognition from outside the site for marketing purposes without site access.
What is technical SEO?
Technical SEO is the process of optimizing a site in search engines through technical knowledge. Notable among the technical SEO are sitemap, robot.txt, image optimization, java script, html, css etc.
SEO can be further divided into several types or categories based on the type of work. Notable among these are:
White Hat SEO: The SEO that considers all the rules of Google is called White Hat SEO . In other words, the SEO that we usually work with is White Hat SEO.
Black Hat SEO: SEOs that do not follow the rules of Google, that is, Google is puzzled is called Black Hat SEO.
Gray Hat SEO: The most popular SEO that combines White Hat and Black Hat SEO is called Gray Hat SEO. That is a gray hat SEO of a combination of both valid and invalid SEO.
Negative SEO: The SEO that is done to bring down the ranking or search position of the competitor's site is called negative SEO. Simply put, the SEO that is done to the detriment of the competitor is called negative SEO.
There are also several other categories of SEO. For example: e-commerce SEO, YouTube SEO, content SEO etc. These were some of my thoughts on SEO. Hope you like it. Stay tuned to BloggerBD blog to know the latest tech tips in Bengali & English, thank you.
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